Periodically monitoring the movement of your virtual store is essential to be able to create strategies and tactics for growth. And today, more than ever, it is possible to do this in a scientific way through ecommerce reporting created by Google Analytics for e-commerce.
Analytics provides multiple data dashboards such as demographic statistics, speed and landing pages, among others. Next, check out some of the panels that you, as a manager and owner of e-commerce, should periodically check through this system. See Also: Warehouse Management System
1 – Demographics
Find out who are the consumers who most access your e-commerce. Find out, for example, if the audience is mostly male or female. Also, stay on top of the age group. Use this data to create Buyer Personas, among other initiatives.
2 – Acquisition
Understand what the main sources of traffic to your ecommerce site are. See how much consumers access your pages from social networks, organic content or directly.
3 – User flow
Understand the main paths that consumers take when they are inside your online store. Know what your main entry and exit pages are. Notice how they interact on intermediate pages.
4 – New and recurring
Find out what percentage of consumers return to your online store. So understand how many of your visitors are about to become Email Marketing subscribers. Also, find out how many of them visit your site for the first time.
5 – Session duration
Find out how long on average each visit to your online store lasts. Find out, for example, how many sessions lasted 10, 30, 60, 180 seconds or more. Based on this, improve usability and content to improve engagement time as well.
6 – Speed
See which sales pages are slow loading and lighten them up. Optimize the photos and coding of these pages so they can load in 2 seconds or less. Thus, you will be able to retain more consumers and generate more sales.